Essential Brands: Chroma ID

Today's diverse salon clients are moving away from a one-size-fits-all approach and towards brands that are as unique as they are! Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Schwarzkopf Professional have developed a unique colour system, Chroma ID.

 

Essential Brands: Chroma ID

What is it?

Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas. For an infinite array of colour options, without damage, Chroma ID offers a complete colour line that expresses the true identity of each and every individual client – from the most natural cool blonde to striking, bold pink!

 

Essential Brands: Chroma ID

What can you do with it?
For unlimited shade combinations with maximum customisation, Chroma ID’s 100% customisable, semi-permanent mix and tone colour system includes the following products, which last up to 15 washes*:

  • 14 Bonding Color Masks; for low commitment colour toning, enhancing and refreshing virgin, coloured or pre-lightened hair
  • 6 Bonding Color Masks (Intense); for bold and expressive colour toning, softer pastel toning (using the Clear Bonding Color Mask) or for customising any Bonding Color Mask
  • 6 Bonding Color Masks (Home Maintenance); to help salon clients maintain their colour vibrancy at home
  • A Clear Bonding Color Mask and a Home Maintenance Bonding Color Mask; for mixing and customising all shades, or for deep conditioning with
    shine enhancement 

What is the big deal?
With integrated Bonding and Low Salt Technology, combined with deeply caring formulas, Chroma ID enables hairdressers to colour their clients’ hair whilst maintaining, and even improving overall hair quality:

 

Essential Brands: Chroma ID
  • Bonding Technology enforces the structural bonds within the hair shaft for stronger hair with less breakage

 

Essential Brands: Chroma ID
  • Low Salt Technology reduces the pigment penetration barrier, maximising the availability of colour pigments entering the hair

 

Essential Brands: Chroma ID
  • Keratin and Panthenol provides extra care and outer cuticle sealing for improved hair quality

Chroma ID's wide range of colour masks enable hairdressers to offer services that truly meet the needs of every colour client including, neutralisation, pastel services, colour refresh and bold creative colouring. Or at home, salon clients can preserve their flawless hair colour in-between appointments thanks to the matching Bonding Color Masks.


Plus, thanks to Chroma ID being based on top performing shades from IGORA ROYAL and IGORA VIBRANCE hairdressers can easily select the corresponding Chroma ID shade for any dual, freehand or full head colour service!


Give me the facts!

  • Innovative mix & tone colour system
  • 100% customisable, semi-permanent shades
  • Low-commitment, caring hair colour
  • Integrated Bonding and Low Salt Technology
  • 14 Bonding Color Masks
  • 6 Bonding Color Masks (Intense)
  • 6 Bonding Color Masks (Home Maintenance)
  • Colour inspiration with nine exciting looks
  • 360° salon support available

Where can I learn about it?
Attend a dedicated Mixology seminar from ASK Education and discover how to balance expression and invention by learning how to combine precise technical knowledge with creative freedom through the art of mixing colour! Explore your local seminar offering to discover more…

ASK eAcademy
Explore a wealth of product knowledge and get to grips with Chroma ID's exciting portfolio with audio-visual hairdresser training from the ASK eAcademy:

WHAT TO READ NEXT:

*depending on the hair base and Chroma ID shade used

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